I was in the top 3 of a 200-member sales team for four years, and won the President’s Club trophy for highest sales, at TowerStream, selling Internet services, business-to-business. I was also at the same company only a few years earlier, Continue reading “Sales Advice, My Time at TowerStream”
It’s about time somebody said something about the “My Pillow” guy. I’m a radio announcer by trade, and I find it easy to criticize what we call professionals on TV and radio.
The “My Pillow” guy is not … an announcer. He sounds like what a pillow would sound like Continue reading “The My Pillow Guy, Monetizing Fluff”
I like to complain about advertising, and hopefully share something to learn. But this time, no complaints …
just a great ad!
I must think I’m pretty smart.
What do you think?
Today I’m going to make some predictions.
This will help, as time goes by and my predictions become true, demonstrate my amazingness (he said while typing on a little computer in bed in his sweats).
First off, I predict Chloe Kohanski will win “The Voice.” Those of you who follow popular music probably think I’m cheating a little, since the competition was over last week, and Chloe actually did win … But I predicted it in November!
Already hard to keep up, huh?
In Chloe’s case, I didn’t actually call the winner, but I saw it comin’!
Now it’s time for some new predictions!
Flat out, clear, and no nonsense!
THE NEW WORLD ORDER CONTINUED
I predict compact discs will become obsolete someday … but not any time soon, as they represent the last vestige of good old fashioned hold-it-in-your-hands gift-giveable actual physical goods Continue reading “The Future of Compact Discs (or, Have a Kunaki Chip Cookie!)”
Verizon has an ad on TV where they say “The fastest Internet available.” That’s what they are, pretty much anywhere in the U.S., but particularly if you can be connected via FIOS fiber.
So, in the world of advertising, in a case like this … how could an entity who’s a competitor position himself? What kinds of things might he say?
Cox is a cable provider in New England, who has this relationship to Verizon. The company has a decent product, but nevertheless has no idea how to promote it. Continue reading “Cox, Lies and Videotape (or, How To Advertise Like The Big Blue Boys)”
I thought I’d write an aricle making fun of television commercials during the Christmas (and football) season! Then something odd happened … on a few levels!
Who likes insurance companies? And on top of that, who likes commercials that don’t have anything to say … like insurance company commercials? When you think, they have so much money they can produce high-end commercials that don’t need to sell anything – that don’t say much about the product … who likes that?
Liberty has a big statue behind the actor, who’s acting often seems like “just complaining” for 30 seconds … but at least they score big in name recognition.
The problem with many insurance company commercials is they don’t brand strongly, especially the “funny” ones where you don’t know what the ad is for (also true for “a-loud-song-with moving-pictures” ads). Continue reading “Big Money Ads! (or, Creative With Reptiles)”
Apple invented the smartphone, when it morphed a glorified Sony Walkman, the iconic iPod, into a telephone.
Now, the phone is (almost) the part you don’t need, and the pod has become a proper little pad. A little iPad – like the iPad’s little brother. But the little pad is a phone, still … for now.
Through the company’s long history Apple has invented many cool things. But not many new ones lately.
The bubble has burst … the game tilted.
GET READY TO PLAY!
It’s a good time to stop and look at where we are! Continue reading “Newtonian Economics in 21st-c. America (or, What’s Smarter than a Phone?)”
Do you have an Apple iPhone or computer?
Does it ask you for your “account password” too often and for no good reason? Is it, like many, stuck, and you dread the Fort Knox password-problem-process?
You are not alone.
Even the stalwart Android smartphone operating system (nicknamed “suck-an-apple”) leans on a cloud, but the brains behind those phones and tablets, many made by Samsung, already know and aren’t too stubborn to accept, people will never live in the cloud. Continue reading “Apple and the New Cloud 9 Operating System (or, What’s My Password Again?)”
I’ve mentioned the dinosaurs walking Earth, eBay and Amazon. But what about Craigslist? Is it even worth a mention? What’s it all about, and why isn’t it in the news until someone gets busted when a personal massage goes wildly wrong?
Craigslist must not be important. Ebay would have bought it, or Google by now. It’s just an anomaly, floating out there with no big impact …
Or is it? On the outside Craiglist is a public place, but on the inside it’s very private. Craigslist is not, as its dot-org suggests, non-profit. Continue reading “Craigslist – The Great Poker Game”
You might be better off not reading this.
It was written by an expert in reverse-psychology, and you, even the most staunch, ruthlessly-skeptical readers, will probably be easily swept in by his clever techniques. You’re probably not smart enough to keep up. Therefore, it is strongly recommended Continue reading “About Me … Why Not? (or, Nothing Pun Going On Here!)”
Would you like to make a video that gets 100,000 hits?
Recently I posted about giving things away for free, and the things people don’t pay for anymore.
Well, the silver lining to the digital-don’t-sales cloud is, if you have good content, and you give it away for free, it may get a lot of hits! It’s the tradeoff that sits at the center of the Googlevertising secret formula.
The free thing is in the center and stays there, eyeballs rotate around it and advertising, if available and set up, monetizes it. The free thing stays in the system indefinitely, Continue reading “Make a Video That Gets 100,000 Hits – Then Write a Blog Article About It (or, “I Eight The Nuggets”)”
(or, The Little Blog Boat That Could, An Argument For Writing Good, *sung to the tune of “Ain’t Got No Eyeballs”*)
If the Internet is a web, it’s a web of advertising. The Internet advertising industry is a blessing and curse, of course, but it’s become, oddly, embedded in everything, the Mexican referral service of the Universe. Everybody is not only selling something, but probably somebody’s cousin (you know what I mean). It’s a great system that works!
So true. Easy to forget we’re talking about the Internet, which, we quickly remember, shouldn’t be a web of advertising. We hate the idea. Almost forgot.
And the frustration goes both ways; viewers are not digging your content while you’re wondering why it’s not getting hits.
It’s not the Internet’s fault! Or your cousin’s! It’s yours! Your content is not good enough, or you’re assuming Continue reading “TAKE A BREAK AND BUILD SOME CONFIDENCE; MANDATORY SESSION (For Writers, Authors, Content Creators, Book Publishers, Self Publishers, Ship Captains And Their Cousins)”
I was going to write a new song, and the first line was going to be:
“If you want to Google Google, all you have to type is Goo …”
But then I wrote this instead:
HOW TO MAKE MONEY: FAILURE-TARGETING
There are two big trends in Internet commerce that are actually completely new sales industries, made possible by the Internet – selling digitally-reproduceable things on the Internet, and teaching people how to sell digitally-reproduceable things on the Internet, based on a high failure rate.
The scenario is unique, and with a magnifying glass amazing. Ecommerce, the digitally-distributed part of it, has been created by Google, almost effortlessly, gracefully catching a fumble by Apple.
MONETIZATION, FAILURE NUMBER ONE
Information, music and video encompass a lot of what we’re talking about, what’s digitally-distributed, the digital “varieties,” like a digital file of a song. It’s a lot of stuff that could be sold.
As we watch over the past dozen years, though, it hasn’t been sold exactly as it looked like it would be. People never stopped downloading things for free. The model became too stiff with embedded IPR everywhere, Continue reading “Selling Digital Goods on The Internet – The Embedded Experience of Giving Google Money (Or, Your Eyeballs For a Song!)”
OUR RELATIONSHIP ISN’T WORKING, AMAZON!
I don’t buy things on Amazon any more.
Which is odd, because I still have listings for sale on the platform. I no longer believe Amazon is a good place for any small- or medium-sized company to use for retail sales (backend seller accounts).
It all started recently, when my awareness and perspective improved over time. I’ve been an Amazon seller for a dozen years, always assuming it was the “place to be,” just because there’s lots of eyeballs on the site. But I never sold much. I thought, as anyone might, it was my fault.
THE AMAZON SELLER EXPERIENCE
Spending time in the Amazon system, as a seller, checking my listings from the back end and front, I naturally also shopped there, using Continue reading “Marketing as a Content Creator (or, What’s Wrong With Amazon Part 2)”