Sales Advice, My Time at TowerStream

just words

I was in the top 3 of a 200-member sales team for four years, and won the President’s Club trophy for highest sales, at TowerStream, selling Internet services, business-to-business. I was also at the same company only a few years earlier, Continue reading “Sales Advice, My Time at TowerStream”

Winter Apple Blues (or, How to Spin a Healthy Controversy)

a cat in a bowl shaped like a fish with an apple

The latest from my kitchen is, I have some new apples. This news is similar to previous reports from the kitchen, but although I have new apples frequently, it’s still news.

These new apples are organic. I didn’t read the details, but they’re different than just a regular apple.

First, they come in a plastic bag with graphics, and it says “organic” in big letters; there’s even a fancy plastic bag zipper. Second, they are smaller than regular apples. These organic apples have little holes in them, and are also less shiny and good-looking than regular apples.

Oh, and they cost more.

So, they’re organic. In order to learn more, I pretended to have a conversation with Lou Johnson, President of the Organic Apple Association, a watchdog group that protects the organic apple industry from unfair trade practices. Lou lives in Texas “off the grid,” in a small camper.

Continue reading “Winter Apple Blues (or, How to Spin a Healthy Controversy)”

Cox, Lies and Videotape (or, How To Advertise Like The Big Blue Boys)

just words

Verizon has an ad on TV where they say “The fastest Internet available.” That’s what they are, pretty much anywhere in the U.S., but particularly if you can be connected via FIOS fiber.

So, in the world of advertising, in a case like this … how could an entity who’s a competitor position himself? What kinds of things might he say?

Cox is a cable provider in New England, who has this relationship to Verizon. The company has a decent product, but nevertheless has no idea how to promote it. Continue reading “Cox, Lies and Videotape (or, How To Advertise Like The Big Blue Boys)”

Big Money Ads! (or, Creative With Reptiles)

just words

Happy Holidays!

I thought I’d write an aricle making fun of television commercials during the Christmas (and football) season! Then something odd happened … on a few levels!

Who likes insurance companies? And on top of that, who likes commercials that don’t have anything to say … like insurance company commercials? When you think, they have so much money they can produce high-end commercials that don’t need to sell anything – that don’t say much about the product … who likes that?

statue of libertyLiberty has a big statue behind the actor, who’s acting often seems like “just complaining” for 30 seconds … but at least they score big in name recognition.

The problem with many insurance company commercials is they don’t brand strongly, especially the “funny” ones where you don’t know what the ad is for (also true for “a-loud-song-with moving-pictures” ads). Continue reading “Big Money Ads! (or, Creative With Reptiles)”

Newtonian Economics in 21st-c. America (or, What’s Smarter than a Phone?)

words iphone banner

Apple invented the smartphone, when it morphed a glorified Sony Walkman, the iconic iPod, into a telephone.

Now, the phone is (almost) the part you don’t need, and the pod has become a proper little pad. A little iPad – like the iPad’s little brother. But the little pad is a phone, still … for now.

Through the company’s long history Apple has invented many cool things. But not many new ones lately.

The bubble has burst … the game tilted.

GET READY TO PLAY!

It’s a good time to stop and look at where we are! Continue reading “Newtonian Economics in 21st-c. America (or, What’s Smarter than a Phone?)”

Craigslist – The Great Poker Game

blog banner with peace sign

I’ve mentioned the dinosaurs walking Earth, eBay and Amazon. But what about Craigslist? Is it even worth a mention? What’s it all about, and why isn’t it in the news until someone gets busted when a personal massage goes wildly wrong?

Craigslist must not be important. Ebay would have bought it, or Google by now. It’s just an anomaly, floating out there with no big impact …

craigslist logo green

Or is it? On the outside Craiglist is a public place, but on the inside it’s very private. Craigslist is not, as its dot-org suggests, non-profit. Continue reading “Craigslist – The Great Poker Game”

A Few Newthings (or, Amazon’s More Expensive No Advantage Program)

Amazon Haystack Logo

I have canceled Amazon Advantage!

It’s a seller backend service. Without missing a beat, upon sending the message through their system to close it – I immediately lost all access. They should send me my products back now.

Amazon Advantage is for larger companies that have a logistics department. For me, a small seller, joining just resulted in me having to ship products to Amazon at my own expense with NO increased sales, despite Amazon’s effort to improve the visibility of those products. Continue reading “A Few Newthings (or, Amazon’s More Expensive No Advantage Program)”

A Sorbetto Conundrum (A Letter to Talenti)

hidden talenti

Dear Talenti,

talenti-teaser2Hello. I think your gelato is delicious, and on a splurge might buy some more in the future. I also might tell my friends your gelato is good. But I want to be sure they don’t run into problems.

Upon arriving at the grocery store, faced with dozens of gelato choices, I selected yours, despite most of the canisters being covered in ice, suggesting there may have been a refrigeration problem. Continue reading “A Sorbetto Conundrum (A Letter to Talenti)”

I Don’t Know What I’m Doing (or, Not The Best Apple Pie Recipe!)

free song

I don’t really know what a blog is supposed to be about, except I did see the movie with the girl who blogged about Julia Childs, and enjoyed it. But, and I imagine I’m not alone, throughout the movie I never really “got” how the blogger chick was making the big bucks.

dragon flyingSo far for me, if my blog is making a lot of money, it’s keeping it to itself and not telling me. I’ll just keep doing what I think bloggers do! As a reader, you’re doing great!

This is NOT stream of thought. It’s painstakingly difficult to write blog stuff. Respect, man.

I bought some more apples. The others got eaten.

I was going to take a photo of the new bunch of apples (once again galas), because they’re really beautiful … but, frankly they look just like the first ones.

So much that, when I first set them into their apple bowl, Continue reading “I Don’t Know What I’m Doing (or, Not The Best Apple Pie Recipe!)”

Make a Video That Gets 100,000 Hits – Then Write a Blog Article About It (or, “I Eight The Nuggets”)

Googlevertising Pt 3

Would you like to make a video that gets 100,000 hits?

Recently I posted about giving things away for free, and the things people don’t pay for anymore.

Well, the silver lining to the digital-don’t-sales cloud is, if you have good content, and you give it away for free, it may get a lot of hits! It’s the tradeoff that sits at the center of the Googlevertising secret formula.

The free thing is in the center and stays there, eyeballs rotate around it and advertising, if available and set up, monetizes it. The free thing stays in the system indefinitely, Continue reading “Make a Video That Gets 100,000 Hits – Then Write a Blog Article About It (or, “I Eight The Nuggets”)”

TAKE A BREAK AND BUILD SOME CONFIDENCE; MANDATORY SESSION (For Writers, Authors, Content Creators, Book Publishers, Self Publishers, Ship Captains And Their Cousins)

Googlevertising

(or, The Little Blog Boat That Could, An Argument For Writing Good, *sung to the tune of “Ain’t Got No Eyeballs”*)

Selling Jewelry on the Beach in Mexico
The jewelry guy, who knows the parasailing guy.

If the Internet is a web, it’s a web of advertising. The Internet advertising industry is a blessing and curse, of course, but it’s become, oddly, embedded in everything, the Mexican referral service of the Universe. Everybody is not only selling something, but probably somebody’s cousin (you know what I mean). It’s a great system that works!

So true. Easy to forget we’re talking about the Internet, which, we quickly remember, shouldn’t be a web of advertising. We hate the idea. Almost forgot.

And the frustration goes both ways;  viewers are not digging your content while you’re wondering why it’s not getting hits.

It’s not the Internet’s fault! Or your cousin’s! It’s yours! Your content is not good enough, or you’re assuming Continue reading “TAKE A BREAK AND BUILD SOME CONFIDENCE; MANDATORY SESSION (For Writers, Authors, Content Creators, Book Publishers, Self Publishers, Ship Captains And Their Cousins)”