This will help, as time goes by and my predictions become true, demonstrate my amazingness (he said while typing on a little computer in bed in his sweats).
First off, I predict Chloe Kohanski will win “The Voice.” Those of you who follow popular music probably think I’m cheating a little, since the competition was over last week, and Chloe actually did win … But I predicted it in November!
Already hard to keep up, huh?
In Chloe’s case, I didn’t actually call the winner, but I saw it comin’!
I thought I’d write an aricle making fun of television commercials during the Christmas (and football) season! Then something odd happened … on a few levels!
Who likes insurance companies? And on top of that, who likes commercials that don’t have anything to say … like insurance company commercials? When you think, they have so much money they can produce high-end commercials that don’t need to sell anything – that don’t say much about the product … who likes that?
Liberty has a big statue behind the actor, who’s acting often seems like “just complaining” for 30 seconds … but at least they score big in name recognition.
I’ve mentioned the dinosaurs walking Earth, eBay and Amazon. But what about Craigslist? Is it even worth a mention? What’s it all about, and why isn’t it in the news until someone gets busted when a personal massage goes wildly wrong?
Craigslist must not be important. Ebay would have bought it, or Google by now. It’s just an anomaly, floating out there with no big impact …
Well, the silver lining to the digital-don’t-sales cloud is, if you have good content, and you give it away for free, it may get a lot of hits! It’s the tradeoff that sits at the center of the Googlevertising secret formula.
(or, The Little Blog Boat That Could, An Argument For Writing Good, *sung to the tune of “Ain’t Got No Eyeballs”*)
If the Internet is a web, it’s a web of advertising. The Internet advertising industry is a blessing and curse, of course, but it’s become, oddly, embedded in everything, the Mexican referral service of the Universe. Everybody is not only selling something, but probably somebody’s cousin (you know what I mean). It’s a great system that works!
So true. Easy to forget we’re talking about the Internet, which, we quickly remember, shouldn’t be a web of advertising. We hate the idea. Almost forgot.
And the frustration goes both ways; viewers are not digging your content while you’re wondering why it’s not getting hits.
I was going to write a new song, and the first line was going to be:
“If you want to Google Google, all you have to type is Goo …”
But then I wrote this instead:
HOW TO MAKE MONEY: FAILURE-TARGETING
There are two big trends in Internet commerce that are actually completely new sales industries, made possible by the Internet – selling digitally-reproduceable things on the Internet, and teaching people how to sell digitally-reproduceable things on the Internet, based on a high failure rate.
The scenario is unique, and with a magnifying glass amazing. Ecommerce, the digitally-distributed part of it, has been created by Google, almost effortlessly, gracefully catching a fumble by Apple.
MONETIZATION, FAILURE NUMBER ONE
Information, music and video encompass a lot of what we’re talking about, what’s digitally-distributed, the digital “varieties,” like a digital file of a song. It’s a lot of stuff that could be sold.
Which is odd, because I still have listings for sale on the platform. I no longer believe Amazon is a good place for any small- or medium-sized company to use for retail sales (backend seller accounts).
It all started recently, when my awareness and perspective improved over time. I’ve been an Amazon seller for a dozen years, always assuming it was the “place to be,” just because there’s lots of eyeballs on the site. But I never sold much. I thought, as anyone might, it was my fault.
The “merger of media” is a good thing. It’s happening all around us, and makes us clench our collective fists every day, while also giving us a new way to talk about why we’re clenching them.
It’s a good thing! For example, an actress, after the Oscars, stripped off her expensive designer dress and dove right into the swimming pool … on Instagram!
Did I say that out loud?
Well, it did happen, and it was included in the news report about the Oscars! It wouldn’t have happened when I grew up. We didn’t have little hand-sized super computers that we could use to video us taking off our clothes and hopefully getting it on the news. It was impossible back then. You would have had to have someone accidentally find your video tape, then, clearly violating your intentions, nefariously distribute it, themselves, by hand (sort of), over the newly-developing Internet, as some stars like Paris Hilton Continue reading “Say It Out Loud! The Merger of Media is a Good Thing!”