No man should ever wear an entirely light blue suit. There might be a book of great advice like this, called “Awkward Things To Avoid” that my cable company, Cox Communications, got a hold of for its advertising campaigns.
Here’s a company that breaks every rule of good advertising, creating the ultimate catalog of mediocre, awkward television ads, despite being in the TV business. Probably because they’re not really in the TV business. They just use those old cables to compete with Netflix.
When I have a little me time, I’ll get out my miniature game console, my smartphone, and kill some s.o.b.s! Ahhh, modern recreation! If you haven’t played Kill Shot Bravo yet, you haven’t met the fun side of me!
I can’t really tell you how to write a song! But I can tell you some of the things I do that end up being one!
Everybody has different ways. I usually write poems. These days I will already know what kind of attack, jazzy, hard, folk, the song should have when I’m working on the words, and I incorporate a lot of repetition and rhythm, which is much more song-like than poem-like, although a poem can easily get a melody, and sometimes that works great! There’s really no other difference between a song lyric and poem than the intentional things done to a lyric to make the song better; you’ll see many of these treatments in the lyric below, and how it starts to “sing itself.”
Well, the silver lining to the digital-don’t-sales cloud is, if you have good content, and you give it away for free, it may get a lot of hits! It’s the tradeoff that sits at the center of the Googlevertising secret formula.
(or, The Little Blog Boat That Could, An Argument For Writing Good, *sung to the tune of “Ain’t Got No Eyeballs”*)
If the Internet is a web, it’s a web of advertising. The Internet advertising industry is a blessing and curse, of course, but it’s become, oddly, embedded in everything, the Mexican referral service of the Universe. Everybody is not only selling something, but probably somebody’s cousin (you know what I mean). It’s a great system that works!
So true. Easy to forget we’re talking about the Internet, which, we quickly remember, shouldn’t be a web of advertising. We hate the idea. Almost forgot.
And the frustration goes both ways; viewers are not digging your content while you’re wondering why it’s not getting hits.
I was going to write a new song, and the first line was going to be:
“If you want to Google Google, all you have to type is Goo …”
But then I wrote this instead:
HOW TO MAKE MONEY: FAILURE-TARGETING
There are two big trends in Internet commerce that are actually completely new sales industries, made possible by the Internet – selling digitally-reproduceable things on the Internet, and teaching people how to sell digitally-reproduceable things on the Internet, based on a high failure rate.
The scenario is unique, and with a magnifying glass amazing. Ecommerce, the digitally-distributed part of it, has been created by Google, almost effortlessly, gracefully catching a fumble by Apple.
MONETIZATION, FAILURE NUMBER ONE
Information, music and video encompass a lot of what we’re talking about, what’s digitally-distributed, the digital “varieties,” like a digital file of a song. It’s a lot of stuff that could be sold.