Playing Monopoly With Cox (or, How to Get Your Google Back!)

just words

The Creature In The Light Blue Suit

No man should ever wear an entirely light blue suit. There might be a book of great advice like this, called “Awkward Things To Avoid” that my cable company, Cox Communications, got a hold of for its advertising campaigns.

cox logoHere’s a company that breaks every rule of good advertising, creating the ultimate catalog of mediocre, awkward television ads, despite being in the TV business. Probably because they’re not really in the TV business. They just use those old cables to compete with Netflix.

There’s the one where the clever college student ponders silence, which his girlfriend explains Continue reading “Playing Monopoly With Cox (or, How to Get Your Google Back!)”

Kill Shot Bravo Tips and Tricks (or, How to Really Play for Free!)

kill shot bravo

When I have a little me time, I’ll get out my miniature game console, my smartphone, and kill some s.o.b.s! Ahhh, modern recreation! If you haven’t played Kill Shot Bravo yet, you haven’t met the fun side of me!

Go go go!

In a previous article I discussed the specifics in KSB’s Sniper Duel mode. In this brief article I’ll list tips and tricks, and talk about paying versus playing free! Continue reading “Kill Shot Bravo Tips and Tricks (or, How to Really Play for Free!)”

Forgiveness Pass (A Poem)

A Poem Banner

Christianity tells me what I should do
If my bitterness needs to be tended to
They say you can’t hurt me unless I let you
I was hurting myself as my feelings grew

No matter how disloyal you were to me
Trying to make me react
They say if I forgive you then I can be free
But I’m just getting started with my counter attack

The forgiver is broken, that’s what Continue reading “Forgiveness Pass (A Poem)”

About Me … Why Not? (or, Nothing Pun Going On Here!)

just words

You might be better off not reading this.

It was written by an expert in reverse-psychology, and you, even the most staunch, ruthlessly-skeptical readers, will probably be easily swept in by his clever techniques. You’re probably not smart enough to keep up. Therefore, it is strongly recommended Continue reading “About Me … Why Not? (or, Nothing Pun Going On Here!)”

I’ve Got A Spot (A Poem)

A Poem Banner

I’ve got a spot that’s sunny a lot
It’s out in the yard by the hutch
It’s perfect there never too cold or too hot
Now I feel like I’ve said too much

I wish I had someone to share my spot with
Maybe a golden retriever
Someone with whom I could go for a walk
… But it would be best … if he couldn’t talk

Maybe I just need a cat
I would be happy with that
I’m not in the mood to put up a fight
He could even be fat

We could go for a walk
And he couldn’t talk
And I’d be so happy
It would be like therapy

But what if I tell him too much
And what if he goes on a rant
It’s difficult finding someone to trust
I should probably just get a plant

I’m Invisible! (Song Lyric)

Songwriting 101

How To Write a Song

I can’t really tell you how to write a song! But I can tell you some of the things I do that end up being one!

Everybody has different ways. I usually write poems. These days I will already know what kind of attack, jazzy, hard, folk, the song should have when I’m working on the words, and I incorporate a lot of repetition and rhythm, which is much more song-like than poem-like, although a poem can easily get a melody, and sometimes that works great! There’s really no other difference between a song lyric and poem than the intentional things done to a lyric to make the song better; you’ll see many of these treatments in the lyric below, and how it starts to “sing itself.”

The lyric below is a great example Continue reading “I’m Invisible! (Song Lyric)”

Make a Video That Gets 100,000 Hits – Then Write a Blog Article About It (or, “I Eight The Nuggets”)

Googlevertising Pt 3

Would you like to make a video that gets 100,000 hits?

Recently I posted about giving things away for free, and the things people don’t pay for anymore.

Well, the silver lining to the digital-don’t-sales cloud is, if you have good content, and you give it away for free, it may get a lot of hits! It’s the tradeoff that sits at the center of the Googlevertising secret formula.

The free thing is in the center and stays there, eyeballs rotate around it and advertising, if available and set up, monetizes it. The free thing stays in the system indefinitely, Continue reading “Make a Video That Gets 100,000 Hits – Then Write a Blog Article About It (or, “I Eight The Nuggets”)”

TAKE A BREAK AND BUILD SOME CONFIDENCE; MANDATORY SESSION (For Writers, Authors, Content Creators, Book Publishers, Self Publishers, Ship Captains And Their Cousins)

Googlevertising

(or, The Little Blog Boat That Could, An Argument For Writing Good, *sung to the tune of “Ain’t Got No Eyeballs”*)

Selling Jewelry on the Beach in Mexico
The jewelry guy, who knows the parasailing guy.

If the Internet is a web, it’s a web of advertising. The Internet advertising industry is a blessing and curse, of course, but it’s become, oddly, embedded in everything, the Mexican referral service of the Universe. Everybody is not only selling something, but probably somebody’s cousin (you know what I mean). It’s a great system that works!

So true. Easy to forget we’re talking about the Internet, which, we quickly remember, shouldn’t be a web of advertising. We hate the idea. Almost forgot.

And the frustration goes both ways;  viewers are not digging your content while you’re wondering why it’s not getting hits.

It’s not the Internet’s fault! Or your cousin’s! It’s yours! Your content is not good enough, or you’re assuming Continue reading “TAKE A BREAK AND BUILD SOME CONFIDENCE; MANDATORY SESSION (For Writers, Authors, Content Creators, Book Publishers, Self Publishers, Ship Captains And Their Cousins)”

Selling Digital Goods on The Internet – The Embedded Experience of Giving Google Money (Or, Your Eyeballs For a Song!)

1200x630-FB-Googlevertising

I was going to write a new song, and the first line was going to be:

“If you want to Google Google, all you have to type is Goo …”

But then I wrote this instead:

HOW TO MAKE MONEY: FAILURE-TARGETING

There are two big trends in Internet commerce that are actually completely new sales industries, made possible by the Internet – selling digitally-reproduceable things on the Internet, and teaching people how to sell digitally-reproduceable things on the Internet, based on a high failure rate.

The scenario is unique, and with a magnifying glass amazing. Ecommerce, the digitally-distributed part of it, has been created by Google, almost effortlessly, gracefully catching a fumble by Apple.

MONETIZATION, FAILURE NUMBER ONE

Information, music and video encompass a lot of what we’re talking about, what’s digitally-distributed, the digital “varieties,” like a digital file of a song. It’s a lot of stuff that could be sold.

As we watch over the past dozen years, though, it hasn’t been sold exactly as it looked like it would be. People never stopped downloading things for free. The model became too stiff with embedded IPR everywhere, Continue reading “Selling Digital Goods on The Internet – The Embedded Experience of Giving Google Money (Or, Your Eyeballs For a Song!)”

The Garden of Life (A Song)

The Garden of Life

In the garden of life you’ll dance with me
The music will roll in the walls of stone
Everybody’s the new nobody
It feels alright when you’re not alone …

I want to love your innocence
I want to love your wishfulness
I want to love that look in your eye
The blossoming of confidence

To take a chance; to breathe the air!
To wake up and just take the dare
There’s no disconnecting; now I’m aware
For better or worse, we’re here by the pair! Continue reading “The Garden of Life (A Song)”

Marketing as a Content Creator (or, What’s Wrong With Amazon Part 2)

Amazon Haystack Logo

OUR RELATIONSHIP ISN’T WORKING, AMAZON!

I don’t buy things on Amazon any more.

Which is odd, because I still have listings for sale on the platform. I no longer believe Amazon is a good place for any small- or medium-sized company to use for retail sales (backend seller accounts).

It all started recently, when my awareness and perspective improved over time. I’ve been an Amazon seller for a dozen years, always assuming it was the “place to be,” just because there’s lots of eyeballs on the site. But I never sold much. I thought, as anyone might, it was my fault.

THE AMAZON SELLER EXPERIENCE

Spending time in the Amazon system, as a seller, checking my listings from the back end and front, I naturally also shopped there, using Continue reading “Marketing as a Content Creator (or, What’s Wrong With Amazon Part 2)”